Ukraine

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 399,0
Mln USD

2023 1 115,1
Mln USD

2022 790,2
Mln USD

2021 1 921,7
Mln USD

2020 1 401,5
Mln USD

11 % TV
77 % Digital
9 % Outdoor
2 % Radio
1 % Press
0 % Cinema

11 % TV
78 % Digital
8 % Outdoor
2 % Radio
1 % Press
0 % Cinema

10 % TV
80 % Digital
7 % Outdoor
1 % Radio
1 % Press
0 % Cinema

26 % TV
61 % Digital
8 % Outdoor
2 % Radio
3 % Press
0 % Cinema

32 % TV
54 % Digital
8 % Outdoor
2 % Radio
4 % Press
0 % Cinema

$ 46,4
Advertising spending per person
0,73 %
Share of the advertising market in the country's GDP

$ 38,0
Advertising spending per person
0,62 %
Share of the advertising market in the country's GDP

$ 28,3
Advertising spending per person
0,49 %
Share of the advertising market in the country's GDP

$ 51,4
Advertising spending per person
0,96 %
Share of the advertising market in the country's GDP

$ 36,8
Advertising spending per person
0,89 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 149.4
Digital 1075.1
Outdoor 119.2
Radio 26.7
Press 10.0
Cinema 0.0

TV 118,1
Digital 874,8
Outdoor 88,7
Radio 23,7
Press 9,8
Cinema 0,0

TV 80,4
Digital 634,7
Outdoor 54,2
Radio 10,3
Press 10,6
Cinema 0,1

TV 499,9
Digital 1 180,8
Outdoor 150,1
Radio 31,3
Press 58,6
Cinema 1,0

TV 451,6
Digital 751,0
Outdoor 117,2
Radio 26,6
Press 54,4
Cinema 0,7

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	451,6	499,9	80,4	118,1	149,4
Digital	751,0	1 180,8	634,7	874,8	1 075,1
Outdoor	117,2	150,1	54,2	88,7	119,2
Radio	26,6	31,3	10,3	23,7	26,7
Press	54,4	58,6	10,6	9,8	10,0
Cinema	0,7	1,0	0,1	0,0	0,0
Total advertising expenditure Mln USD	1 401,5	1 921,7	790,2	1 115,1	1 399,0
Advertising spending per person USD	36,8	51,4	28,3	38,0	46,4
Share of the advertising market in the country's GDP in percentages	0,9	1,0	0,5	0,6	0,7