Ukraine
Advertising market volume by channels
in percentages
Choose a year
2023
2023
1 115,1
Mln USD
Mln USD
- 11 % TV
- 78 % Digital
- 8 % Outdoor
- 2 % Radio
- 1 % Press
- 0 % Cinema
-
$ 38,0
Advertising spending per person
-
0,62 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 118,1
- Digital 874,8
- Outdoor 88,7
- Radio 23,7
- Press 9,8
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 451,6 | 499,9 | 80,4 | 118,1 |
| Digital | 751,0 | 1 180,8 | 634,7 | 874,8 |
| Outdoor | 117,2 | 150,1 | 54,2 | 88,7 |
| Radio | 26,6 | 31,3 | 10,3 | 23,7 |
| Press | 54,4 | 58,6 | 10,6 | 9,8 |
| Cinema | 0,7 | 1,0 | 0,1 | 0,0 |
| Total advertising expenditure Mln USD | 1 401,5 | 1 921,7 | 790,2 | 1 115,1 |
| Advertising spending per person USD | 36,8 | 51,4 | 28,3 | 38,0 |
| Share of the advertising market in the country's GDP in percentages | 0,9 | 1,0 | 0,5 | 0,6 |
