Ukraine
Advertising market volume by channels
in percentages
Choose a year
2024
2024
1 399,0
Mln USD
Mln USD
- 11 % TV
- 77 % Digital
- 9 % Outdoor
- 2 % Radio
- 1 % Press
- 0 % Cinema
-
$ 46,4
Advertising spending per person
-
0,73 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 149.4
- Digital 1075.1
- Outdoor 119.2
- Radio 26.7
- Press 10.0
- Cinema 0.0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 451,6 | 499,9 | 80,4 | 118,1 | 149,4 |
| Digital | 751,0 | 1 180,8 | 634,7 | 874,8 | 1 075,1 |
| Outdoor | 117,2 | 150,1 | 54,2 | 88,7 | 119,2 |
| Radio | 26,6 | 31,3 | 10,3 | 23,7 | 26,7 |
| Press | 54,4 | 58,6 | 10,6 | 9,8 | 10,0 |
| Cinema | 0,7 | 1,0 | 0,1 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 1 401,5 | 1 921,7 | 790,2 | 1 115,1 | 1 399,0 |
| Advertising spending per person USD | 36,8 | 51,4 | 28,3 | 38,0 | 46,4 |
| Share of the advertising market in the country's GDP in percentages | 0,9 | 1,0 | 0,5 | 0,6 | 0,7 |
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