Ukraine

Advertising market volume by channels

in percentages
Choose a year
2022
2022 790,2
Mln USD
  • 10 % TV
  • 80 % Digital
  • 7 % Outdoor
  • 1 % Radio
  • 1 % Press
  • 0 % Cinema
  • $ 27,2

    Advertising spending per person

  • 0,53 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2022
  • TV 80,4
  • Digital 634,7
  • Outdoor 54,2
  • Radio 10,3
  • Press 10,6
  • Cinema 0,1

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022
TV 451,6 499,9 80,4
Digital 751,0 1 180,8 634,7
Outdoor 117,2 150,1 54,2
Radio 26,6 31,3 10,3
Press 54,4 58,6 10,6
Cinema 0,7 1,0 0,1
Total advertising expenditure Mln USD 1 401,5 1 921,7 790,2
Advertising spending per person USD 33,7 51,7 27,2
Share of the advertising market in the country's GDP in percentages 0,9 1,0 0,5