Ukraine
Advertising market volume by channels
in percentages
Choose a year
2022
2022
790,2
Mln USD
Mln USD
- 10 % TV
- 80 % Digital
- 7 % Outdoor
- 1 % Radio
- 1 % Press
- 0 % Cinema
-
$ 27,2
Advertising spending per person
-
0,53 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2022
- TV 80,4
- Digital 634,7
- Outdoor 54,2
- Radio 10,3
- Press 10,6
- Cinema 0,1
Data for all years
Mln USDMedia, Mln USD | 2020 | 2021 | 2022 |
---|---|---|---|
TV | 451,6 | 499,9 | 80,4 |
Digital | 751,0 | 1 180,8 | 634,7 |
Outdoor | 117,2 | 150,1 | 54,2 |
Radio | 26,6 | 31,3 | 10,3 |
Press | 54,4 | 58,6 | 10,6 |
Cinema | 0,7 | 1,0 | 0,1 |
Total advertising expenditure Mln USD | 1 401,5 | 1 921,7 | 790,2 |
Advertising spending per person USD | 33,7 | 51,7 | 27,2 |
Share of the advertising market in the country's GDP in percentages | 0,9 | 1,0 | 0,5 |