Japan

Advertising market volume by channels

in percentages

Choose a year

2024

2024 37 232,8
Mln USD

2023 39 413,4
Mln USD

2022 39 420,4
Mln USD

2021 44 701,2
Mln USD

27 % TV
53 % Digital
10 % Outdoor
2 % Radio
8 % Press
0 % Cinema

28 % TV
52 % Digital
10 % Outdoor
2 % Radio
8 % Press
0 % Cinema

31 % TV
48 % Digital
11 % Outdoor
2 % Radio
9 % Press
0 % Cinema

33 % TV
44 % Digital
11 % Outdoor
2 % Radio
9 % Press
0 % Cinema

$ 300,9
Advertising spending per person
0,92 %
Share of the advertising market in the country's GDP

$ 319,7
Advertising spending per person
0,94 %
Share of the advertising market in the country's GDP

$ 318,0
Advertising spending per person
0,93 %
Share of the advertising market in the country's GDP

$ 358,7
Advertising spending per person
0,89 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 10 235,0
Digital 19 562,5
Outdoor 3 865,2
Radio 767,7
Press 2 802,4
Cinema 0,0

TV 10865,7
Digital 20620,5
Outdoor 4045,1
Radio 810,7
Press 3 071,3
Cinema 0,0

TV 12058,5
Digital 18860,3
Outdoor 4246,5
Radio 858,6
Press 3 396,4
Cinema 0,0

TV 14747,3
Digital 19654,8
Outdoor 5052,9
Radio 1007,7
Press 4 238,4
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	14 747,3	12 058,5	10 865,7	10 235,0
Digital	19 654,8	18 860,3	20 620,5	19 562,5
Outdoor	5 052,9	4 246,5	4 045,1	3 865,2
Radio	1 007,7	858,6	810,7	767,7
Press	4 238,4	3 396,4	3 071,3	2 802,4
Cinema	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	44 701,2	39 420,4	39 413,4	37 232,8
Advertising spending per person USD	358,7	318,0	319,7	300,9
Share of the advertising market in the country's GDP in percentages	0,9	0,9	0,9	0,9