Japan
Advertising market volume by channels
in percentages
Choose a year
2024
2024
37 232,8
Mln USD
Mln USD
- 27 % TV
- 53 % Digital
- 10 % Outdoor
- 2 % Radio
- 8 % Press
- 0 % Cinema
-
$ 300,9
Advertising spending per person
-
0,92 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 10 235,0
- Digital 19 562,5
- Outdoor 3 865,2
- Radio 767,7
- Press 2 802,4
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 13 647,4 | 14 747,3 | 12 058,5 | 10 865,7 | 10 235,0 |
| Digital | 16 452,4 | 19 654,8 | 18 860,3 | 20 620,5 | 19 562,5 |
| Outdoor | 5 452,8 | 5 052,9 | 4 246,5 | 4 045,1 | 3 865,2 |
| Radio | 998,4 | 1 007,7 | 858,6 | 810,7 | 767,7 |
| Press | 4 245,2 | 4 238,4 | 3 396,4 | 3 071,3 | 2 802,4 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 40 796,1 | 44 701,2 | 39 420,4 | 39 413,4 | 37 232,8 |
| Advertising spending per person USD | 325,7 | 358,7 | 318,0 | 319,7 | 300,9 |
| Share of the advertising market in the country's GDP in percentages | 0,8 | 0,9 | 0,9 | 0,9 | 0,9 |
