Japan
Advertising market volume by channels
in percentages
Choose a year
2023
2023
39 413,4
Mln USD
Mln USD
- 28 % TV
- 52 % Digital
- 10 % Outdoor
- 2 % Radio
- 8 % Press
- 0 % Cinema
-
$ 319,7
Advertising spending per person
-
0,94 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 10865,7
- Digital 20620,5
- Outdoor 4045,1
- Radio 810,7
- Press 3071,3
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 13 647,4 | 14 747,3 | 12 058,5 | 10 865,7 |
| Digital | 16 452,4 | 19 654,8 | 18 860,3 | 20 620,5 |
| Outdoor | 5 452,8 | 5 052,9 | 4 246,5 | 4 045,1 |
| Radio | 998,4 | 1 007,7 | 858,6 | 810,7 |
| Press | 4 245,2 | 4 238,4 | 3 396,4 | 3 071,3 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 40 796,1 | 44 701,2 | 39 420,4 | 39 413,4 |
| Advertising spending per person USD | 325,7 | 358,7 | 318,0 | 319,7 |
| Share of the advertising market in the country's GDP in percentages | 0,8 | 0,9 | 0,9 | 0,9 |
