Denmark
Advertising market volume by channels
in percentages
Choose a year
2022
2022
2 329,1
Mln USD
Mln USD
- 14 % TV
- 69 % Digital
- 4 % Outdoor
- 2 % Radio
- 11 % Press
- 1 % Cinema
-
$ 396,0
Advertising spending per person
-
0,59 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2022
- TV 316,7
- Digital 1 607,6
- Outdoor 84,7
- Radio 52,5
- Press 249,1
- Cinema 18,5
Data for all years
Mln USDMedia, Mln USD | 2020 | 2021 | 2022 |
---|---|---|---|
TV | 285,8 | 381,7 | 316,7 |
Digital | 1 369,2 | 1 699,5 | 1 607,6 |
Outdoor | 64,0 | 75,7 | 84,7 |
Radio | 56,4 | 59,0 | 52,5 |
Press | 294,9 | 300,5 | 249,1 |
Cinema | 8,7 | 11,9 | 18,5 |
Total advertising expenditure Mln USD | 2 079,1 | 2 528,4 | 2 329,1 |
Advertising spending per person USD | 356,9 | 431,9 | 396,0 |
Share of the advertising market in the country's GDP in percentages | 0,6 | 0,6 | 0,6 |