Denmark

Advertising market volume by channels

in percentages
Choose a year
2022
2022 2 329,1
Mln USD
  • 14 % TV
  • 69 % Digital
  • 4 % Outdoor
  • 2 % Radio
  • 11 % Press
  • 1 % Cinema
  • $ 396,0

    Advertising spending per person

  • 0,59 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2022
  • TV 316,7
  • Digital 1 607,6
  • Outdoor 84,7
  • Radio 52,5
  • Press 249,1
  • Cinema 18,5

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022
TV 285,8 381,7 316,7
Digital 1 369,2 1 699,5 1 607,6
Outdoor 64,0 75,7 84,7
Radio 56,4 59,0 52,5
Press 294,9 300,5 249,1
Cinema 8,7 11,9 18,5
Total advertising expenditure Mln USD 2 079,1 2 528,4 2 329,1
Advertising spending per person USD 356,9 431,9 396,0
Share of the advertising market in the country's GDP in percentages 0,6 0,6 0,6