Switzerland
Advertising market volume by channels
in percentages
Choose a year
2022
2022
5 563,8
Mln USD
Mln USD
- 13 % TV
- 63 % Digital
- 8 % Outdoor
- 2 % Радіо
- 13 % Press
- 0 % Cinema
-
$ 632,5
Advertising spending per person
-
0,69 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2022
- TV 735,1
- Digital 3 527,4
- Outdoor 418,9
- Radio 116,3
- Друкована преса 749,2
- Cinema 17,1
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 |
|---|---|---|---|
| TV | 656,1 | 757,1 | 735,1 |
| Digital | 2 202,4 | 2 470,1 | 3 527,4 |
| Outdoor | 397,3 | 424,5 | 418,9 |
| Radio | 111,8 | 122,2 | 116,3 |
| Друкована преса | 774,4 | 816,9 | 749,2 |
| Cinema | 10,7 | 20,3 | 17,1 |
| Total advertising expenditure Mln USD | 4 152,7 | 4 611,0 | 5 563,8 |
| Advertising spending per person USD | 481,8 | 530,6 | 632,5 |
| Share of the advertising market in the country's GDP in percentages | 0,6 | 0,6 | 0,7 |
