Turkey

Advertising market volume by channels

in percentages

Choose a year

2024

2024 4 848,8
Mln USD

2023 3 039,6
Mln USD

2022 1 778,9
Mln USD

2021 2 214,7
Mln USD

2020 2 045,8
Mln USD

23 % TV
68 % Digital
6 % Outdoor
2 % Radio
1 % Press
0 % Cinema

29 % TV
63 % Digital
5 % Outdoor
2 % Radio
1 % Press
0 % Cinema

33 % TV
57 % Digital
6 % Outdoor
2 % Radio
2 % Press
0 % Cinema

33 % TV
56 % Digital
5 % Outdoor
2 % Radio
2 % Press
1 % Cinema

35 % TV
55 % Digital
5 % Outdoor
2 % Radio
3 % Press
0 % Cinema

$ 55,4
Advertising spending per person
0,37 %
Share of the advertising market in the country's GDP

$ 35,4
Advertising spending per person
0,27 %
Share of the advertising market in the country's GDP

$ 20,7
Advertising spending per person
0,20 %
Share of the advertising market in the country's GDP

$ 26,2
Advertising spending per person
0,27 %
Share of the advertising market in the country's GDP

$ 24,4
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 1 125,7
Digital 3 301,2
Outdoor 295,1
Radio 82,7
Press 35,1
Cinema 9,1

TV 868,8
Digital 1 928,4
Outdoor 153,1
Radio 54,2
Press 27,5
Cinema 7,7

TV 587,6
Digital 1 013,2
Outdoor 100,9
Radio 41,4
Press 32,5
Cinema 3,4

TV 730,5
Digital 1 247,4
Outdoor 119,8
Radio 52,1
Press 53,8
Cinema 11,1

TV 714,1
Digital 1 125,6
Outdoor 100,3
Radio 42,1
Press 59,6
Cinema 4,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	714,1	730,5	587,6	868,8	1 125,7
Digital	1 125,6	1 247,4	1 013,2	1 928,4	3 301,2
Outdoor	100,3	119,8	100,9	153,1	295,1
Radio	42,1	52,1	41,4	54,2	82,7
Press	59,6	53,8	32,5	27,5	35,1
Cinema	4,0	11,1	3,4	7,7	9,1
Total advertising expenditure Mln USD	2 045,8	2 214,7	1 778,9	3 039,6	4 848,8
Advertising spending per person USD	24,4	26,2	20,7	35,4	55,4
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,2	0,3	0,4