Turkey
Advertising market volume by channels
in percentages
Choose a year
2024
2024
4 848,8
Mln USD
Mln USD
- 23 % TV
- 68 % Digital
- 6 % Outdoor
- 2 % Radio
- 1 % Press
- 0 % Cinema
-
$ 55,4
Advertising spending per person
-
0,37 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 1 125,7
- Digital 3 301,2
- Outdoor 295,1
- Radio 82,7
- Press 35,1
- Cinema 9,1
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 714,1 | 730,5 | 587,6 | 868,8 | 1 125,7 |
| Digital | 1 125,6 | 1 247,4 | 1 013,2 | 1 928,4 | 3 301,2 |
| Outdoor | 100,3 | 119,8 | 100,9 | 153,1 | 295,1 |
| Radio | 42,1 | 52,1 | 41,4 | 54,2 | 82,7 |
| Press | 59,6 | 53,8 | 32,5 | 27,5 | 35,1 |
| Cinema | 4,0 | 11,1 | 3,4 | 7,7 | 9,1 |
| Total advertising expenditure Mln USD | 2 045,8 | 2 214,7 | 1 778,9 | 3 039,6 | 4 848,8 |
| Advertising spending per person USD | 24,4 | 26,2 | 20,7 | 35,4 | 55,4 |
| Share of the advertising market in the country's GDP in percentages | 0,3 | 0,3 | 0,2 | 0,3 | 0,4 |
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