Bulgaria
Advertising market volume by channels
in percentages
Choose a year
2022
2022
1 203,2
Mln USD
Mln USD
- 89 % TV
- 7 % Digital
- 1 % Outdoor
- 1 % Radio
- 1 % Press
- 0 % Cinema
-
$ 179,9
Advertising spending per person
-
1,35 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2022
- TV 1 067,3
- Digital 87,0
- Outdoor 15,7
- Radio 16,5
- Press 16,8
- Cinema 0,0
Data for all years
Mln USDMedia, Mln USD | 2020 | 2021 | 2022 |
---|---|---|---|
TV | 782,9 | 1 123,2 | 1 067,3 |
Digital | 74,3 | 87,1 | 87,0 |
Outdoor | 13,6 | 15,5 | 15,7 |
Radio | 15,6 | 18,0 | 16,5 |
Press | 19,8 | 19,9 | 16,8 |
Cinema | 0,0 | 0,0 | 0,0 |
Total advertising expenditure Mln USD | 906,2 | 1 263,7 | 1 203,2 |
Advertising spending per person USD | 130,0 | 182,6 | 179,9 |
Share of the advertising market in the country's GDP in percentages | 1,3 | 1,6 | 1,4 |