Bulgaria

Advertising market volume by channels

in percentages
Choose a year
2022
2022 1 203,2
Mln USD
  • 89 % TV
  • 7 % Digital
  • 1 % Outdoor
  • 1 % Radio
  • 1 % Press
  • 0 % Cinema
  • $ 179,9

    Advertising spending per person

  • 1,35 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2022
  • TV 1 067,3
  • Digital 87,0
  • Outdoor 15,7
  • Radio 16,5
  • Press 16,8
  • Cinema 0,0

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022
TV 782,9 1 123,2 1 067,3
Digital 74,3 87,1 87,0
Outdoor 13,6 15,5 15,7
Radio 15,6 18,0 16,5
Press 19,8 19,9 16,8
Cinema 0,0 0,0 0,0
Total advertising expenditure Mln USD 906,2 1 263,7 1 203,2
Advertising spending per person USD 130,0 182,6 179,9
Share of the advertising market in the country's GDP in percentages 1,3 1,6 1,4